Search Engine Optimisation (SEO)

We have a straightforward approach to SEO.

We consult with you to understand your business and develop an SEO strategy that is appropriate for your business and your customers.

Because the search engines are a critical intermediate stage in your visitors’ user experience we think it’s important to take a holistic view of your overall communication strategy and assess SEO’s part in the mix.

We will look at how your website is performing from a technical point of view as well as assessing the effectiveness of the user journey – and make recommendations from there. SEO doesn’t work in isolation. It is a critical element in online customer acquisition and conversion, and is ideally complemented with a suitable PPC campaign. By its very nature, it will help improve your visitors brand experience on the search engines and on your website.

The development of your website is a continuous process, and SEO is a dynamic practice that needs to change in response to changes in your website, Google’s algorithms, the growth in Social Media and the development of your business and visitor behaviour.

Our insight not only helps bring visitors to our clients’ websites, it helps improve their users’ experience and drives conversion.