& Usability
your return

Design & Usability

“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?”
- Jakob Nielsen

The user experience is inextricably linked with search engine optimisation.

Not only do your users like a well-structured, well-written, tagged and sensibly linked website, search engine spiders like it too. Good usability increases customer satisfaction, productivity, and leads to customer trust and loyalty.

We will help you understand how your website compares within your sector, as well as in the wider online landscape. This analysis look at both usability and the look-and-feel of the website. We will appraise key user journeys, the placement and design of links, the checkout process and much more.

However, we believe that to really make sense of this qualitative analysis we need to carry out a thorough inspection of your site analytics. This allows us to qualify usabilty observations with hard data.